In January 2004, Lego owner and CEO Kjeld Kirk Kristiansen announced a change in direction for the company, which at the time was facing a DKK 1.4bn loss, and that the company would focus on core products and not "big, movie-related IPs such as Harry Potter". A week later, the company clarified that this did not mean any immediate "radical changes", and that the Harry Potter theme would continue. However, the theme was discontinued after 2007 for a time. In June 2009, it was officially announced by Lego that a video game, Lego Harry Potter: Years 1–4 was in production and released in June 2010. Lego Harry Potter: Years 5–7 is expecting retail release in November 2011. Harry Potter, Ron Weasley, Hermione Granger, Professor Snape, Hagrid, Professor Dumbledore, Draco Malfoy, Peeves, Gryffindor Knight The third film saw eleven sets released, including the first Lego Harry Potter mini set. In addition, the minifigures became fleshed toned, following Lego universal change for licensed characters.
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Black Harry Potter Logo.jpg
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