The Hello Kitty trademark has spread globally; Sanrio earned over $1 billion annually in sales outside of Japan, as of 2003. Although mainly aimed at the pre-adolescent female market, the Hello Kitty product range goes all the way from purses, stickers and pen sets to toasters, televisions, clothing, massagers, and computer equipment. It has a cult-like following among adults as well, especially in Asia, where Hello Kitty adorns cars, purses, jewelry and many other high-end consumer products. Several Hello Kitty TV series, targeted towards young children, have also been produced. Examples of products depicting the character include dolls, stickers, greeting cards, clothes, accessories, school supplies, dishes and home appliances. Her fame as a recurring Sanrio character has led to the creation of two officially licensed Hello Kitty theme parks, Harmonyland and the indoor Sanrio Puroland.
Hello Kitty is portrayed surrounded by a large family who all go by the last name White. Her twin sister Mimmy is described as "shy and very girly," interested in sewing and dreaming of marriage. While Hello Kitty wears a bow on her left ear, Mimmy wears hers on the right. Their Papa, George, is described as dependable, humorous but also absent-minded. Mama, Mary, is portrayed as a good cook who loves doing housework. Grandpa Anthony likes to tell stories and Grandma Margaret likes sewing. Dear Daniel is Hello Kitty's childhood friend. His character profile describes him as born in London on May 3 with the real name Daniel Starr. He travelled with his parents and was away from Hello Kitty for a long time. He is portrayed as fashionable and sensitive, good at dancing and playing the piano, with an interest in photography and dreams of being a celebrity. Charmmy Kitty is Hello Kitty's pet. She is described as docile, obedient and fond of shiny things. Her necklace holds the key to Hello Kitty's jewelry box.
In 1962, Shintaro Tsuji, founder of Sanrio, began selling rubber sandals with flowers painted on them. Tsuji noted the profits gained by adding a cute design to the sandals and hired cartoonists to design cute characters for his merchandise. The company produced a line of character merchandise around gift-giving occasions. Hello Kitty was designed by Yuko Shimizu and was added to the lineup of early Sanrio characters in 1974. The character's first appearance on an item was a vinyl coin purse in Japan. She first appeared in the United States in 1976.
A spokesperson for Sanrio says that Hello Kitty is not normally given a mouth because "without the mouth, it is easier for the person looking at Hello Kitty to project their feelings onto the character" and that "the person can be happy or sad together with Hello Kitty." There has been some suggestion that Hello Kitty has its origins in Maneki Neko, and that the name Hello Kitty itself is a back-translation of Maneki Neko, which means beckoning cat in English.
Hello Kitty can be found on a variety of consumer products ranging from school supplies to fashion accessories. These products range from everyday items to rare collectibles.
As of 2009, Bank of America began offering Hello Kitty-themed checking accounts, where the account holder can get cheques and a Visa debit card with Kitty's face on it. MasterCard debit cards have featured Hello Kitty as a design since 2004.
Sanrio and various corporate partners have released Hello Kitty-branded products, including the Hello Kitty Stratocaster electric guitar (since 2006, with Fender in the US) and even an Airbus A330-200 commercial passenger jet airliner, dubbed the Hello Kitty Jet (2005–2009, with EVA Airways in Taiwan). 2009 marked the collaboration between apparel and accessory brand Stussy and Hello Kitty. Stussy worked with Hello Kitty on collection focusing on the Hello Kitty character with Stussy signature graphics. This collection included T-shirts, keychains, and hoodies. In 2010, Hello Kitty entered the wine market with collection made up of four wines available for purchase online, continuing an expansion of products targeted at older audiences.
Hello Kitty is portrayed surrounded by a large family who all go by the last name White. Her twin sister Mimmy is described as "shy and very girly," interested in sewing and dreaming of marriage. While Hello Kitty wears a bow on her left ear, Mimmy wears hers on the right. Their Papa, George, is described as dependable, humorous but also absent-minded. Mama, Mary, is portrayed as a good cook who loves doing housework. Grandpa Anthony likes to tell stories and Grandma Margaret likes sewing. Dear Daniel is Hello Kitty's childhood friend. His character profile describes him as born in London on May 3 with the real name Daniel Starr. He travelled with his parents and was away from Hello Kitty for a long time. He is portrayed as fashionable and sensitive, good at dancing and playing the piano, with an interest in photography and dreams of being a celebrity. Charmmy Kitty is Hello Kitty's pet. She is described as docile, obedient and fond of shiny things. Her necklace holds the key to Hello Kitty's jewelry box.
In 1962, Shintaro Tsuji, founder of Sanrio, began selling rubber sandals with flowers painted on them. Tsuji noted the profits gained by adding a cute design to the sandals and hired cartoonists to design cute characters for his merchandise. The company produced a line of character merchandise around gift-giving occasions. Hello Kitty was designed by Yuko Shimizu and was added to the lineup of early Sanrio characters in 1974. The character's first appearance on an item was a vinyl coin purse in Japan. She first appeared in the United States in 1976.
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As of 2009, Bank of America began offering Hello Kitty-themed checking accounts, where the account holder can get cheques and a Visa debit card with Kitty's face on it. MasterCard debit cards have featured Hello Kitty as a design since 2004.
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